Posts Tagged ‘reviews’

Swinging both ways

Saturday, January 29th, 2011

A reader recently asked me why I swung both ways, i.e. played on the other team as well. I reminded him that I was heterosexual and played only on one team. “But you write book reviews,” he reminded me. “So?” “But you are a writer yourself.” “So?” Then he went onto clarify that writers should not write reviews as that often put down other writers, especially the weaker ones. “Writers should endorse other writers, particularly their friends,” he said. “You could very soon be kicked out of the writing fraternity for your critical views on certain authors.” “Balls,” I replied, and decided to make a list of reasons for why I write book reviews:

1) To remind myself of what I have read
2) To learn the craft and make points that I want to revisit later
3) To remind myself that my books too should be subjected to this rigour by others. Together we should source good writing whoever’s it is, and expose mediocre stuff
4) To share my views with whoever cares to read them, and to help others choose books wisely
5) To engage with other readers and discuss the merits of books we share a mutual interest in

I am sure that I will come up with other reasons why, but the above are enough to keep me “playing on the other team.” Besides I don’t get paid for this endeavour, so who should care but me for the time put in? And as a fellow writer, I am conscious of the writer’s day-to-day challenges and try to look beyond the missing punctuation and other grammatical inconsistencies which should have been an editor’s job to take care of anyway.

There have been occasions when I have written reviews of books of writers whom I know. In the situation when I did not like the book, I have sent the review directly back to the writer in the hope that it would help him (or her), and the matter ends there; nothing is published, unless the writer insists that the review be put on public display.

And as for writing fraternities, or fraternities of any kind, they have existed from time immemorial. Like gangs, they provide security and protection for members while in existence. And like gangs, they can become insular and unwelcoming to newcomers who do not fit the profile. Writers are notorious for their gangs, which gather in strength and occasionally jettison one of their stronger members to make his way in the rough and tumble world of publishing. I have belonged to some of these fraternities, but have outgrown them, or they have outgrown me. They have however, been useful pit stops on my writing journey. But even established fraternities are under siege today while newer ones are forming in the age of Internet 2.0. In this environment, isn’t it prudent to play on as many teams as possible, for who knows of who will be left standing when Internet 3.0 comes around?

So, for now, I will continue to play on the other team as well. If money and the fear of viral criticism were not concerns, it is indeed a great time to be a writer in this era of Internet 2.0, for like this blog, there are many ways for writers to express themselves today. Reviewing books and sharing that learning online is one of them.

Social Networking – a must-have or a time waster?

Monday, July 19th, 2010

A couple of years ago, a reputable speaker at a literary conference told me that if I did not build a social networking platform I would be of no use to publishers in the future. In other words, I had to bring the audience to me, which in the past I had thought the publisher did. I guess he had outsourced this job – to me! Having no one else in the distribution chain to pass the buck down to, I complied, and got into heavy social networking.

Let’s see, I registered my own domain name as www.shanejoseph.com and built my own website with e-commerce capability, populating it with new content weekly (I’m not a Yahoo or Google who can update content hourly – at least, not yet!). I blogged and twittered, and joined lots of online forums where writers and readers gathered. I syndicated my blogs, became a reviewer on Goodreads and copied my book reviews over to Amazon whenever I was mindful of the p’s and q’s in my content. I Facebook’d and Linked-In’d and even started giving talks on the value of building an online platform – heck it was fashionable, why not cash in? However, I recall, so were beads and bell-bottoms and drainpipes and sideburns and “give peace a chance” love-ins, once upon a time. Very soon, I was spending several hours a week on my growing platform. I was famous but still poor.

I even thought of opening my website to advertisers and giving away all my books as free e-book downloads. Heck, I could deliver free copies to my huge platform of readers – numbering in their thousands at this point – and claim to be a best-seller, or at least, “the most widely circulated.” I’d obviously incur the wrath of my fellow writers who were trying to make a living out of this vocation; I would be banned from the writer’s union, and would never be guaranteed that any of those free copies would ever be read (people don’t even read paid-for copies anymore as they function better as doorstops, coffee placemats, bookshelf adornments, and claims to literacy rather than as vehicles of enlightenment). I might even end up turning the existing, broken book publishing model on its head. Or I might be ignored as a crackpot and dismissed with, “His writing must suck, because good things are not free, and free things are not good.”

If getting people to read your books is the end-game, then operating an online platform is essential but insufficient. You need to put the book in the reader’s hand and say “read it,” and they in turn need to put the book in other readers’ hands and say, “This is a damned good book – read it!” The online platform creates awareness and builds mystique, but there is a much longer journey from that point on the continuum to turning curious browsers into readers and endorsers.

I am not dismissing the online platform. It seems a necessary burden in these times. But I need to balance this effort with focussing on my writing and making it the best ever. I want an unprovoked reader to read my book, put it up on his social networking site and say, “Hey, listen up! Read this book, it’s so cool!” Now, that endorsement would indeed be a desirable end-result, “a consummation devoutly to be wish’d!”